Public Relations
Public relations is the effective communication between a company/an individual with the public. It is a strategic process which manages the way the public relates to a company/organization or individual.
This is done to achieve a mutually beneficial relationship between the public and the organization/company/individual.
To achieve this effective communication, we cover 3 pertinent aspects: Branding, Media Relations & Advertisement.
–Branding: This involves all aspects of image development and consistency.
–Media Relations: This involves creating exposure on mainstream media; radio, TV Stations, newspapers, digital media and community management via social media and online platforms.
–Advertisement/Publicity: We use above-the-line advertising, below-the-line advertising and everything in between to serve our clients.
Above-the-line publicity:
We develop strategies and create themes for publicity campaigns using the following traditional media to publicize
brands/personalities:
- Billboards
- Radio and TV
- Newspapers and magazines
- Mobile caravans
In between Above-the-line and below-the-line publicity:
- Using celebrities and influencers to endorse brands and products
- Arrange for brands to support local charities or social events in the community
- Large scale campaigns on social media
Below-the-line Publicity:
- Events
- Social media and blogs
- Bulk SMS
- Flyers, brochures
